At Style Selections® Flooring, Vanity, Vinyl Plank, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information from you when you visit our website or make purchases from us.
Information We Collect
We collect both personal and non-personal information from you when you use our website or make purchases. Personal information refers to any information that can be used to identify you specifically, such as your name, address, email address, phone number, etc. Non-personal information refers to information that does not identify you specifically, such as website visit data, browsing history, aggregated data, etc.
Personal Information
The personal information we may collect from you includes:
- Contact information – such as your name, mailing address, email address, and phone number when you create an account, make a purchase, request a catalog, sign up for our newsletter, participate in an online survey, submit a contest entry form, request customer or product support, or otherwise communicate with us.
- Payment information – such as your credit/debit card number, expiration date, CVV code, and billing address when you make a purchase from our website. This payment information is processed by third-party payment processors and encrypted to protect your financial data.
- Account information – such as your username, password, and preferences when you create an account on our website.
- Demographic information – such as your age, gender, location, and interests when you provide such information voluntarily in surveys, contest entries, product reviews, or interact with our website. This allows us to better understand and serve our customers.
- Communications – such as any inquiries, feedback, or correspondence you send to us regarding our website, products/services, and other communications between you and our customer service team.
Non-Personal Information
The non-personal information we may collect includes:
- Device data – such as your IP address, device type, operating system, browser type/version, MAC address, and other system settings when you access or use our website.
- Usage data – such as pages you visited, content you viewed, links you clicked, features you used, items you ‘added to cart’ or purchased, and other visitor actions on our website.
- Cookies and other tracking technologies – such as cookies, web beacons, locally shared objects, and other tracking technologies to understand how you interact with and navigate on our website, and to customize your experience based on your visits over time.
- Website analytics data – such as time spent on pages, click-through rates, visitor source information, page views, bounce rates, dates and times of usage, and referral sources to analyze site performance and improve the website experience.
We may also collect other non-personal information from third-party sources to supplement the information we collect.
How We Use Your Information
We may use your personal and non-personal information for the following purposes:
- To provide our products, services, and customer support you request.
- To process and fulfill orders, payments, refunds, and exchanges.
- To contact you about your purchases, exchanges, returns, support needs, product interest, and other transactions.
- To respond to your inquiries, feedback, or other requests.
- To send administrative communications such as order confirmations, invoices, shipping notices, policy updates, and other service-related announcements.
- To send marketing communications that may interest you including information about new products, sales, promotions, events, and more, in accordance with your preferences.
- To analyze your interests, website usage, and purchasing history to improve your experience and make more relevant recommendations.
- To customize and enhance your experience on our website such as remembering your cart items, account settings, tailoring site content, and improving site navigation.
- To detect and prevent fraud, abuse, security risks, and other harmful activity on our website.
- To conduct research, internal analysis, and product development to improve our products and services.
- To enforce our website terms of use, legal notices, and policies.
- To comply with legal obligations and lawful requests including law enforcement requests.
- For other legitimate business operations and purposes disclosed at the time you provide your information.
We will not use your personal information for purposes materially different than what we have described in this Privacy Policy without your consent.
Information Sharing and Disclosure
We will not share or disclose your personal information except in the following circumstances:
- With service providers – We may share your information with third party service providers, contractors, or agents that perform services on our behalf such as payment processing, order fulfillment, delivery, website hosting, administration, analytics, marketing, customer service, and fraud detection. These parties are only provided with the personal information needed for their specific function and under contractual obligations to maintain the confidentiality of your data.
- Within our family of companies – We may share your information with our parent, sister companies, and other trusted affiliates to provide joint content, services (such as registration, transactions, and customer support), and to improve your overall experience with the family of companies.
- With your consent – We may share your information with third parties when we have your consent to do so, including when you authorize a third-party application or website to access your account or participate in promotional activities.
- For business transfers – We may share your information if we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of assets, or transition of service to another provider. Your information will remain protected under the terms of this Privacy Policy.
- To comply with laws – We may disclose your information if required to do so by law or legal process such as a subpoena, court order, or binding government request. This includes sharing your information with law enforcement officials when compelled or required for purposes such as complying with court orders, lawful investigations, and legal mandates.
- To protect rights and safety – We may share your information when necessary to enforce our policies, terms and agreements, protect our rights and property, detect or prevent fraud and abuse, or to protect the rights, property or safety of our company, employees, customers, and the public.
- With aggregated or de-identified data – We may share non-personal information that has been aggregated or de-identified so it cannot reasonably be used to identify you. For example, we may share aggregated usage statistics and demographics to partners or the public.
Data Security
We utilize reasonable security measures to help protect your data from unauthorized access, disclosure, alteration or destruction. This includes technical, administrative, and physical security controls such as firewalls, encryption, access controls, security software, physical access restrictions to data centers and files. However, no internet data transmission can be guaranteed 100% secure. We cannot guarantee the security of any information you provide us and you transmit such data at your own risk.
Data Retention
We will retain your personal information as reasonably necessary for the purposes stated in this policy, as long as your account is active, or as required by law such as for tax, legal, accounting, or other purposes. We may retain certain usage data in a de-identified form for analytics purposes. If you request deletion of your account, we will delete your personal information within a reasonable timeframe in accordance with applicable laws. However, some residual data may remain within backups or records of deletions for our legitimate business purposes.
Cookies and Tracking Technologies
We and our service providers use cookies, web beacons, tags, scripts, local shared objects such as HTML5, and similar tracking technologies to help operate and improve our website, services, and your experience. These tracking technologies allow us to recognize you, remember your preferences and settings, analyze traffic patterns, secure our services, enable functionality, and personalize content and ads you see online.
Most browsers accept cookies automatically, but can be configured not to store cookies or to notify you when a cookie is being placed on your device. However, refusing cookies may cause some website features and services not to work properly. We do not currently respond to browser ‘Do Not Track’ signals at this time.
To learn more about the use of cookies, web beacons and how you can control what information is collected by these tracking technologies, please visit our Cookies Policy.
Third Party Websites
Our website may contain links to third party websites such as social media partners. This Privacy Policy does not apply to the privacy practices of those third party sites. We are not responsible for the policies, content or security of third party sites. We encourage you to read the privacy policies of those sites to understand their data practices.
Children’s Privacy
Our website is a general audience site not directed at children under the age of 13. We do not knowingly collect personal information from children without parental consent. If we become aware that a child has provided us with personal information without parental consent, that information will be immediately deleted from our servers.
Your Privacy Choices and Rights
You have certain choices and rights when it comes to managing your personal information:
- You may opt-out from receiving promotional emails from us by following the unsubscribe instructions in the email or by changing your preferences within your account. Note you will continue to receive transactional and account-related emails.
- You may access, update, or correct inaccuracies in your personal data by logging into your online account or by contacting our support team.
- You may request deletion of your personal data by contacting our support team. We will comply with your request in accordance with applicable laws.
- You may object to or restrict the processing of your personal data by contacting our support team. We will consider all requests in accordance with applicable laws.
- You have the right to download certain personal information we have collected about you. Contact our support team to request your data export.
- You may have additional rights under certain state laws such as the California Consumer Privacy Act (CCPA). These may include requesting disclosures about what personal information we collect, share or sell about California residents.
Changes to this Policy
We reserve the right to modify this Privacy Policy from time to time. If we make material changes, we will notify you through the website, by email, or other communication channels. Your continued use of our services confirms your acceptance of the amended Privacy Policy. We encourage you to review this policy periodically to stay updated on our privacy practices.
